Pinterest may not be as high profile as some other social media platforms, but there is a huge potential for businesses to benefit from this unique platform.
Pinterest is essentially a digital corkboard. Users can ‘pin’ anything interesting that they find online and you can have multiple boards going at once.
The central difference between Pinterest and most other social media sites is that it is primarily image based. However, it is also possible to post pieces of text such as news articles, blog entries and recipes. Using Pinterest you can do some extremely effective visual marketing. Here’s why:
Pins have longer life spans
Not many online followers will bother scrolling through their newsfeed to find something your business posted on Facebook or tweeted on Twitter a few weeks or months ago. Pins on Pinterest usually become popular after they’ve been posted since users tend to visit and browse through boards. Facebook and other site users very rarely scroll back through the past posts. A post on Pinterest that is seen by the right people can bring a whole new wave of popularity for businesses.
The ‘buy’ button
Pinterest has a ‘buy’ button that allows all users to make purchases on the spot when they find something they want. Pinterest transactions have no extra charges or hidden fees for the buyer or the seller.
Pinterest user behaviour
Pinterest users don’t visit the site to connect and share with others like other social media sites. Users visit the site to find, pin and share things that they like and want to buy. The site is almost like an online shopping site because users can visit and view a brand’s board, as well as visit and view the boards of other users who offer similar services and products.