Why you need Search Engine Optimisation

Why you need Search Engine Optimisation

The term SEO gets thrown around a lot, but what does it mean? Search Engine Optimisation is the process of increasing the quality and quantity of your traffic through organic search engine results. Quality pertains to the types of people that visit your website and how relevant they are to your service and product. Quantity pertains to the amount of traffic your website receives.

But what does that mean for your business?

Save money on ads:

A significant advantage of SEOs is that you don’t have to pay for your website to come first on a search engine. If a website is well-crafted, then it will appear in the highest spots when a relevant search is made on google – without paying a price for it. Being one of the earlier results on a search engine also increases the perceived reliability of your business.

Find your target audience

SEO can help you target the audience that is most relevant to your services. If your page responds to the needs a customer expresses on a search engine, the likelihood that they will visit your website and use your services is a lot higher if your website is shown early. For this, having SEO is extremely important.

Stay ahead of competitors

Using SEO helps you improve your rankings on a search engine, and also helps you move above your competitors. Data shows that the first result on a page gets 20.5% of clicks, and by the fourth one, this drops to less than 9%! Moving up in search results make a big difference, and it also pushes your competitors lower.

Easy to measure

When you make changes to your SEO, you will be able to see how it impacts your website visits straight away! You can use tools such as Google Analytics which help monitor your traffic,


If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.

Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.

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