Why Do Different Calls To Action Lead To Different Results?

Why Do Different Calls To Action Lead To Different Results?

When promoting a product online, it’s often recommended to add a call to action for your customers. But what is a call to action, and why does it matter to your business?

A call to action is simply an encouragement to your consumers/prospects to undertake an action that is important to the business, such as booking an appointment, shopping on your website or even scheduling a call.

When advertising online, a call-to-action can be put in place to instigate specific actions as a result of correlating content on your website. For example, adding a “Shop Now” button to your page encourages website visitors to shop your products/services. A corresponding call-to-action ad promotes the “Shop Now’ button to a wider audience.

There are many different ways in which you can use a call-to-action, so it is important to select the right one to suit your business goals.

The following are examples of call-to-actions and their corresponding business goals that you may achieve by using them (or have the aim of achieving them with this).


  • Business goal: You want people to schedule appointments or make reservations through your Page.
  • Call to action: Book Now


  • Business goal: You want people to contact you on Facebook Messenger or through another form of contact, such as email or phone.
  • Call to action: Call Now, Contact Us, Send Email, Send Message or Sign Up


  • Business goal: You want people to download your app or play your game.
  • Call to action: Play Game or Use App


  • Business goal: You want people to watch an informational video or read more about your business on your website (leading to potential conversions).
  • Call to action: Learn More or Watch Video


  • Business goal: You want people to shop on your website.
  • Call to action: See Offers or Shop Now

If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.

Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.

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