Using social media as a tool to enhance the business

Using social media as a tool to enhance the business


With everyone jumping on the social media bandwagon, there is no surprise that businesses are using the continually evolving digital platform as a valuable marketing tool.

For those who are yet to be swept up in the hype of our radically changing cyber space, the question is not whether they will join the masses, but when.

With around 1.59 billion Facebook users alone and hundreds of social media sites worldwide, it is impossible to deny its prevalence, and increasing dominance and influence in society.

Because of the internet’s immediacy and anonymity, businesses are able to gain a virtually accurate reading of how customers perceive the business.

Social media allows businesses to gain a real understanding of your customers. It is also a great platform to throw out new ideas and see how customers respond. What would they like to see from the company, what would they like to be improved, or abandoned altogether.

LinkedIn is a great business networking site for both communicating with the target market and also seeking prospective staff. This site, which is aimed at business professionals, directs potential customers through their connections with others. Each user compiles a list of connections, which they trust and therefore promote to their own connections.

Businesses can also recruit for prospective staff, or request for referrals through their personal network of professionals on LinkedIn.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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