‘Tuning in’ to your customers

‘Tuning in’ to your customers

One of the easiest ways a small business can fail is simply by falling out of sync with their target market.

However, this can be avoided through actively listening to your customers, rather than merely assuming what will work better when considering any changes to your customer service model or branding image.

Remember, content customers will always be your business’ biggest advocates. Staying connected with your customers – listening and adapting to what they like or dislike about your product or service is essential to growing a loyal customer base for your business. In this way, what your customers desire will stay in the forefront of your mind as you move your business forward.

Listening to your customers’ complaints or dislikes will also allow you to identify any problems i.e, in how you deliver your product or service, and avoid taking your business in a direction that does not fit with your target market. The feedback may even inspire you to come up with innovative solutions that you may otherwise might have not considered.

There are many ways you can stay in tune with your customers, whether that be asking previous customers to take a survey, viewing comments about your product or service on social media platforms, or gathering and analysing data on customer purchases and sales numbers.

Actively listening to your customer base will always ensure you are moving your small business in the right direction.


If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.

Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.

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