Segmenting Emails Can Make A Difference To Your Sales: Here’s Why

Segmenting Emails Can Make A Difference To Your Sales: Here’s Why


When it comes to email marketing, a one size fits all solution is no solution at all.

A robust marketing strategy needs a well-defined target audience, and for email marketing, list segmentation is the best tool for dividing a firm’s client base and defining the perfect audience.

Segmenting email lists helps firms put the right message in front of an audience who is most likely to relate and respond.

Segmentation offers the ability to divide a business’s email list into different sub-groups. For small businesses, this works well when it comes to sending campaigns about particular services or promotions.

It gives firms the chance to reach clients who are most likely to engage with the email and sets them up to convert into a purchase.

There are many ways to implement email segmentation. Creating a list of a firm’s most loyal clients and sending them exclusive discount codes is one such way. For clients who don’t interact with an original email, adding them to a follow-up campaign is another. Other common ways to segment a list include:

Geographic Region

Segmenting a list based on where clients are located is one of the most conventional methods because it gives firms the opportunity to communicate with clients based on where they are. This approach is especially valuable for those firms that have clients nationwide or in other countries.

Client Behaviour

Another common way of segmenting lists is to examine the behaviour of clients and divide the list based on those who took action and those who did not. This could be a list of readers and non-readers or clients who opened an email but didn’t click on any links.

Level Of Interest In Your Firm

Segmenting a list based on clients’ level of interest in your firm has grown in popularity because it allows firms to organise lists based on clients’ level of interest in their services or brand, allowing for an organised, clean contact database.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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