Roadmap to a digital transformation

Roadmap to a digital transformation


Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere.

To start off your transformation, you need to know the rules. You should protect your business from cyber threats, and cover any legal essentials that are expected from businesses. Finally, even a digital transformation has real-world work health and safety concerns, so make sure you take these into consideration.

Next, you need to identify the right tools. Moving your business online requires the right software and tools that are most compatible with your business. This might take some research, but the more you plan ahead, the easier the processes from here onwards will be.

Your team members might be skilled in their own professions, but they might require some help to readily use the digital framework. Ensure that you are helping your employees with this change and keeping communication channels open to ease this process.

Your marketing plan will need to be updated according to this change. You will need to integrate your website, social media and other updates into the strategies you choose. This will also be a good opportunity to establish a brand and company identity. You may want to look into marketing tools which specialise in online marketing.

Place your products and services online in a way that is convenient, simple and easy to interact with. The simpler this process is, the more customers will be willing to come back.

Finally, keep updated with technology. It is easy to put these things together and forget about them. But to make the best of your digital transformation, you need to keep updated with technological developments, trends and keep your employees trained to utilise the facilities appropriately.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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