Retaining email subscribers

Retaining email subscribers


Email marketing is one of the most cost-effective ways to attract customers. However, the challenge in successful email marketing campaigns lies in securing your email subscribers.

With the right strategy, businesses can ensure their current subscribers remain engaged whilst gaining new subscribers. Here are three tips to retain your subscriber list:

1. Create enticing subject lines

The subject line will determine whether or not the subscriber will open the email. Therefore, it is crucial to have an interesting subject line to reel your customers in. Practise variations of subject lines with A/B testing to see which headlines are more effective. Ideally, keep subject lines short (less than 60 characters) and provide a preview of what the email is about.

2. Ensure content is relevant

Once subscribers have decided to open the email, there will need to be relevant and useful content. The email content must relate to the target market’s needs and should not be entirely devoted to self-promotion. Consistently delivering quality content can ensure your subscribers maintain their subscriptions and view your brand as a trustworthy source of information.

3. Review email frequency

Don’t bombard your subscribers with too many emails. Sending emails every day is a surefire way to decrease your quality of content. Stay in regular contact by sending one or two emails every week filled with your most relevant information.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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