Inexperienced businesses often view SEO as a complicated and confusing online strategy. But this isn’t necessarily always the case.
SEO stands for search engine optimisation. It is an umbrella term used for all the methods and strategies businesses can use to ensure the visibility of their website on search engine results pages (SERPs).
Despite what some may think, there is quite a bit small businesses can do to improve their SEO, without needing any great understanding or knowledge of SEO and without having to spend too much money, such as:
Setting up a Google My Business account: A My Business account on Google is free and enables businesses to appear in local search results for queries that are specific to their area of expertise.
Fixing their website download speed: Optimising your website to have a fast loading speed will help your business stand out from the competition concerning online performance.
Understanding their online audience: When businesses understand their online audience, only then will they understand what they need to do online to grab their attention i.e. if a business’s audience spends most of their time on Facebook, that business should focus effort there. Not having a thorough understanding of your audience means your business won’t be able to make efficient use of the online channels at your disposal.
Looking at how search engines display results in their niche: Too often, small businesses have no idea who they are competing with on search engines e.g. businesses wanting to focus on a keyword that has a lot of larger businesses ranking on the first page need to realise that their expectations need to be tempered.
Claiming their address on Google Maps: Your business has a physical location so make sure you claim the address on Google Maps.
Launching a blog and creating content: Content is what helps businesses rank for their target terms. And while building a blog shouldn’t just be done for SEO reasons, it does present an opportunity for businesses to talk about their products and the issues around them.
Blogging regularly: If you do have a blog, make sure you update it regularly. This doesn’t mean updating it with five articles a day; as long as the content is regularly published, visitors and search engines have something to read.
Using internal linking to optimise their website: Effective internal linking is when businesses link topics and themes together on their website in a more sensible way for visitors and search engines. For example, if your business provides cooking services, you’ll probably have lots of articles using that phrase. Since they’re not all going to rank for that term, choose the website page you’d most like to rank for cooking and point links to that.