Onsite vs Offsite SEO

Onsite vs Offsite SEO


Search engine optimisation (SEO) is a powerful means of optimising a business’s online search ranking and gaining organic website traffic.

However, being such a broad area of activity, SEO can often be confusing or difficult to manage for many small businesses. Generally speaking, SEO can be broken down into two broad categories: on-site SEO and off-site SEO.

On-site SEO
On-site SEO is fairly straightforward. It refers to everything a business can do on its website so it is optimised for search engines. On-site SEO practices include adding proper URL structures, user-friendly navigation, optimised internal links and publishing new content that is relevant to targeted keywords. An example of on-site SEO would be writing a blog post about a topic that is relevant to a business’s products or services.

Off-site SEO
Off-site SEO is a little trickier and requires an ongoing effort from a business. It refers to activities that happen outside the boundaries of a business’s website. Off-site SEO gives search engines a good indication on how websites and internet users perceive a particular website. An example of off-site SEO would be backlinks from other websites and blogs. A search engine like Google considers these backlinks to a business’s site as an indicator of good content, so if a lot of sites link to a firm, then the firm must be a relevant source of good content.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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