Making content go viral

Making content go viral


Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase.

Unfortunately, making quality content go viral isn’t easy. Understanding what it takes to make your content reach a major scope of people across various demographics is critical. Apply the following tips to your marketing strategy and your content could go viral:

Shares
A surefire way to get your content to go viral is for the right person to share it. The more connections, followers, and friends the sharer has, the more people will see your content. You can leave this to chance, or you can consider this when planning your media campaign. When researching and developing your content, consider whom you can contact to help get your message out to the masses. Then you can tailor your content to make it more appealing. For instance, if you are releasing a new footwear product that uses ethical materials, you could reach out to vegan or environmentally-aware athletes. They will have a large range of followers that are likely to have a genuine interest in the product represented in your content.

Relatable
Ensuring your content is relatable is important. Content can be relatable in a number of different ways. Even if you have a celebrity feature in one of your videos, the everyday person can still relate if you make the focus of the content something common to most people in society. For instance, values that spread across all demographics is wanting to belong, family, laughter, etc. Content that features these values as a key focus will allow a broader audience to appreciate it.

Interactive
To really get your content out there, you ought to make it interactive. By allowing your audience to comment on and discuss your content, you are creating a place for an open discussion to be had. Just ensure you monitor and manage the comments made in response to your content; shutting down bullying or trolling behaviour is extremely important for the longevity of your brand.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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