Creating a strong presence on social media is fundamental when it comes to a business’s online marketing.
However, as much as every business hears how important it is to set up a good foundation on social platforms, it is not always clear where they should begin to achieve this.
Here are five tips for businesses who are new to social media, but are planning to commence growing their presence shortly:
Create a business profile on multiple social platforms
Businesses with a strong social media presence don’t create one or two profile pages and leave it at that. They target multiple platforms; along with Facebook and Twitter, they also have profiles on LinkedIn, Instagram and Pinterest. While this may seem unnecessary if a business’s customers aren’t on those social media sites, it can help impress potential customers who search for a business and find a full list of social media profiles, as well as the business’s website.
Fill out your profiles
Incomplete social media business profiles give visitors little reason to like or follow your business. When filling out your social profiles, remember that people are busy, so you need to give them a reason to follow you. And make sure that your contact information is clearly visible.
Add some share buttons to your blog
The easier it is for people to share your business’s content, the more likely it that they’ll share it. That is why it is important for your business’s blog to have the right social media sharing buttons installed. Include share buttons on your blog posts, website home page, landing pages, and anywhere else that your content provides value to visitors.
Connect with your audience
A business’s message often won’t be heard on social media unless the business actively speaks online with others. While it is not necessary to reply to every single comment, businesses should try to stimulate engagement by responding to questions or providing further value when they can.
Ask for reviews
Many people take online reviews into account when deciding whether or not to make a purchase. Since they are so valuable to people, businesses should enable online users to pose reviews on their social profiles. If your business doesn’t receive many online reviews, ask current customers to post one on a particular social channel. Not only will this help potential customers, it is also a great way for businesses to find out what their current customers think about their products or services.