Effective job advertising

Effective job advertising


With such a large number of varied job ads online and in print, if you want to attract the best people you have to make your ad stand out. It is also very important to properly convey your workplace culture in the ad so that you do not have to waste time interviewing inappropriate candidates.

Great job ads are appealing but also honest. If you oversell the job, your new employee will quickly become disappointed. If you undersell, you may reduce the scope or quality of applicants applying.

Make sure to write ads in a way that clearly reflect the personality of your business and conveys a message to your applicants about the type of person that will suit the role. Getting someone who is a good personality fit for your company is equally as important as getting someone with the right skillset. If your ad is reflective of your company, applicants will be in a better position to judge whether or not they should apply.

Include a detailed list of duties that the role entails and the types of skills and qualifications that you are looking for. A little attention to detail in the description can save you a lot of time when it comes to sorting resumes and interviewing candidates. To capture the attention of job seekers attract the right person, ensure your listing includes:

  • Job title, description, required experience and benefits.
  • Your business’ story, for the applicant to get a feel for your company’s culture.
  • Language that highlights the positive aspects of the opportunity.
  • Instructions on how to apply and how further communication will be handled.

To give you job posting high visibility for job seekers, post your listing on multiple online platforms. Advertise the job to a careers page on your website, LinkedIn and job boards like Jora and Seek. You may have to pay for certain job boards so research the site that suits your business’ needs before posting.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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