Content marketing is fast becoming one of the most popular forms of marketing.
However, creating new and engaging content can be challenging. Here are three ways small businesses can improve their content marketing efforts:
– Blog regularly
Maintaining a blog is a great way to get started if you are new to content marketing. The key is to blog consistently and write about a variety of topics that interest your target audience. Although it is important to blog frequently; be careful not to sacrifice the quality of your blog posts just for the sake of creating new content. Readers want engaging topics and will be quick to unfollow if your content is not relevant or interesting.
– Share your own content
Promote your own content through your social media platforms. Adding social share buttons to your blog posts or sharing your blogs on your social sites is a great way to connect your followers to both your website and social media accounts.
– Repurpose old content
Old content can be repurposed to reach an audience who may not have seen the content the first time it was published. Creating a content strategy that utilises old content in a new way can help to drive traffic to your site.