Cleaning your business’ online presence

Cleaning your business’ online presence


Spring cleaning your business isn’t limited to its physical space, you should be cleaning your online presence too. Whilst it is best to be constantly monitoring your online activity, a regular assessment and clean up can be beneficial. Here are a few areas of your online presence you can renovate.

Content pruning:
Social media accounts and websites work best when constantly updated, however, this can create a backlog of content that could be hindering your SEO efforts. Content pruning is the process of running an audit of your website or social media account and removing or updating the low-value content. This can help you identify outdated pages, gaps in content and areas you have overworked.

Review security settings:
Online threats not only affect your business but can be passed onto website visitors too. You will need to check both the software you are using and the server operating systems are up-to-date to ensure all areas are covered. Consider also using a commercial service that will scan your website on a regular basis to check for malware and vulnerabilities. Even something simple like changing your password can make a difference. Once you’ve performed a security health check, update employees on any changes that may affect them. Employees need to be alert to the warning signs of an attack and the consequences that can result. Introducing cyber-security policies and procedures assist in educating and better preparing your staff.

Update:
When there is a significant change in a business, the last thing you would think about is updating your social media status. Some contact details or staffing information presented online may have become inaccurate and in need of an update. Remember to check internal links to social media if you change usernames or handles. This can also be a chance to change profile picture or cover photos that have been used for too long.

Search your name:
Searching your business’ name on Google or social media platforms can help reveal results that you weren’t aware of. This is a good way to find out what potential customers see when they search for you. If you find something you don’t like, then you can clean it up through the process the particular site offers.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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