Building customer relationships through social media

Building customer relationships through social media

Social media is a great way to connect with your customers and develop a loyal following.

Here are three ways to leverage social media to build meaningful relationships:

Focus on the customer, not the sale
Steer away from sales pitches and focus on delivering information which is interesting and relevant to the customer. This may mean starting a blog or sharing industry news stories etc. If you are not sure of the content your customers would like to receive, consider creating an online poll to discover what content they would like to see more or less of, etc.

Be genuine
Social media provides businesses with an opportunity to showcase their brand’s personality and values. Customers prefer businesses to communicate in an authentic way, so pay attention to your tone and style of communication. Having a distinct voice can help you to build a community of followers.

Ask for feedback
Requesting feedback from your audience is a great way to show your customers you care about their experience with your business. The way you respond to feedback can make all the difference in improving your customer service. Consistently exceeding expectations is a surefire way to boost your reputation and foster relationships with new and existing customers.


If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.

Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.

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