Building brand loyalty

Building brand loyalty


Converting casual customers into brand-loyal customers is challenging in today’s competitive marketplace.

With thousands of brands competing to stay top of mind; retaining customers is no easy feat. Fortunately, there are some ways businesses can encourage repeat purchase customers:

Be consistent
Surpass your customers’ expectations by consistently delivering the same level of quality in your product and service offerings. Customers will return to your business if you deliver on your brand promise through each and every transaction.

Focus on customer needs
Understand what drives customer behaviour by listening to their concerns and encouraging feedback. Consider introducing a loyalty program to give customers a reason to come back to you instead of competitors.

Stay in touch
Connect with your customers regularly to remind them of upcoming sales and promotions, industry news and events that are happening. Engaging with your customers on a frequent basis helps to build relationships with your new customers and strengthen relationships with existing customers.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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