Budget friendly online marketing strategies

Budget friendly online marketing strategies


Online marketing strategies are a cost-effective way for small businesses to create awareness and attract target customers.

Although small businesses don’t have the budgets and resources large companies can afford, they are not completely at a loss as there are many low-cost online marketing strategies available.

Here are three low-cost marketing strategies to boost your business’ online presence:

Blogging
Creating a blog for your website is a great way to engage with your customers on a regular basis while boosting traffic to your site and improving your search engine results.

Social media
Business’ with an active social presence have more opportunity to grow their customer base and get feedback from their customers. Connecting your blog posts to your social accounts is also a useful way to gain more traffic and followers.

SEO
Optimised content is engaging and relevant for your site visitors and can improve your website’s search engine rankings. To optimise your content for SEO, use both short and long-tail keywords; keyword-rich phrases; and original and unique content.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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