3 Design Principles Every Small Business Website Should Adhere To

3 Design Principles Every Small Business Website Should Adhere To


As a business owner, it’s important to understand how your customer base is interfacing with your business’s online presence, and if there are any glaring user-unfriendly issues that could impact their experience. It may even drive them towards competitors of your business who understand the value of a well-designed website.

Here are three design principles for your website to implement to ensure your customers are satisfied with their online experience.

Responsive Design

A responsive design or mobile-friendly website is mandatory for any business’ website. Since many customers may interact with your website while on the go and via their phone, ensuring that your site renders appropriately on mobile devices will boost that interaction. A non-responsive website has less engagement, poor conversion and a lower ranking in the search results – mobile-friendly websites boost your SEO.

UX Optimisation

Ensuring that the user experience is optimised for their engagement can be the difference between a successful website and a poorly-performing site. For this, a user-friendly layout, an obvious site structure that does not require additional instructions and a clear path for information to flow through are critical components. The other design choices can come later.

Call To Action

A call to action is a must-have for websites – it’s a way to prompt your customer to take the next step. It’s also an easy way to guide conversion and ensure that your customers are interacting with the elements of a page that could assist.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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