Why your business needs a mission statement

Why your business needs a mission statement


A compelling mission statement will give your small business the purpose it needs to grow. In just a few clear and succinct sentences the statement should announce your driving business strategy.

However, it is not enough to merely generate a statement and slap it on your website. A mission statement will do little to impact your business unless you take active measures to embed its ideology into the workplace culture.

Apply your mission statement as a guiding principle when making any strategic decisions at management level.

This approach will influence you and your team to plan long-term by focusing core strategies on things that will remain constant, rather than those that will not.

Invest all your time and energy into things that are always changing, like technologies or the competition, and you will continuously need to revise your core strategies.

It is critical to use your driving purpose to form long-term strategies for your business that way they will still be relevant in five years from now.

While impacting the way you create strategies at a management level, the guiding principle must also influence how your staff complete their everyday tasks. In this way, the ideology can be embraced at every level in the workplace.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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