Using visual content online

Using visual content online


Publishing great content with the right amount of long-tail keywords and phrases can boost a business’ SEO ranking. However, the appeal of this kind of content may be lost on a business’ target audience if it is not visually appealing as well.

Businesses who include visual content on their website have a higher chance of capturing online reader attention. Visuals can make content easier to read and understand. Below are four basic visual options businesses should consider:

Infographics
Infographics are designed to present information in an informative and easy way to understand. They are an excellent way of presenting information like statistics that would otherwise come across as dry within your content. Infographics usually contain bar graphs, pie charts, arrows, or other eye-catching visuals.

Memes
Memes are funny graphics that can go viral quickly. While this is a good thing, businesses need to ensure their content is relevant. Memes work best if a business highlights their selling points in a way that attracts the attention of the target audience.

Slides
It is hard to go into detail when content is supposed to be divided into short, digestible paragraphs for maximum effectiveness. Slides can present detailed information in a way that is easily accessible yet entirely optional. This allows casual readers to skim your content and more invested readers to click the slideshow.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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