Landing your first customers

Landing your first customers


You have launched your very own startup, your product or service is ready, but you are stuck on how to land your first customer?

Consider these handy tips to get the ball rolling!

It’s all about networking
Attending industry functions and other networking events is a great way to get your business’ name out there and socialise with potential customers. It is also a chance to converse with your competition and gain insight into what might be working or not working for them.

Get busy on social media
Establishing an online presence will help you reach more customers. It is important to choose the platforms your target market visit more frequently, i.e., do they prefer Facebook or Instagram?

Releasing regular and quality online content related to your industry will also help to establish your business as a trusted name for your target market, growing your branding image.

Take advantage of online forums
A great way to build your customer base is by joining industry forums. These sites will generally have customers requesting freelance work to be completed by a professional in your field.

Offer your product for free
Get people to try out your product by offering it for free or by giving away samples. However, do not go overboard and ensure you budget for this additional expense.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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