How to effectively reach your goals

How to effectively reach your goals


Goal setting is critical for small business success. Achieving your goals helps to strengthen and grow your business and develop your skills as a business owner.

Here are three tips to help you effectively reach your business goals:

Identify bad habits
Bad habits get in the way of progress, so it is important to be aware of the bad habits that halter you from achieving your goals. Many bad habits are unconscious patterns; once you realise what they are, you are one step closer towards achieving your goals. For example, if your goal is to grow your customer base by 5 per cent in six months but you consistently focus your marketing campaigns towards your existing customers, changing your approach to add in new customer sales offers would help you achieve your goal.

Understand your motivation
Tapping into the ‘why’ behind your goal can help you to stay on track and reach your goals. If you are aimlessly setting goals, you won’t get far. Think about the reasons why you would like to achieve your business goals; whether it is to make more money or to help more people, use that reason as a motivation to take action.

Break them down
Although goal-setting is a great foundation for business owners, it’s important to keep goals realistic and manageable in order to reach them. Setting a big goal is great but be sure to break it down into smaller chunks, so the goal becomes feasible. Breaking up a large goal also helps to motivate you as you can celebrate small milestones along the way. Small improvements add up over time.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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