How to build a loyal tribe

How to build a loyal tribe


Building a successful business is almost impossible without a group of motivated employees.

Here are three ways to keep your employees loyal to your business:

Hire right
Hiring someone who doesn’t share the same vision or values as your business is detrimental. You need to hire people that fit well into your business’ culture and are willing to work hard in their roles. If staff see the job as just a paycheck, they will be more inclined to look for a job elsewhere. In the job interview, it is important to ask candidates questions regarding their personality fit and career goals.

Increase skill set
Employees need growth and development to stay motivated. Providing regular training and opportunities for employees to advance are great ways of achieving this. There will always be room to progress, either by increasing skill sets or responsibilities or moving to a higher position.

Offer incentives or perks
Financial rewards, i.e., a bonus or a gift is a great way to show your appreciation for your staff’s efforts. Although, offering non-monetary perks can be just as motivating, such as providing flexibility to work from home, opportunities for staff to volunteer or a day off as a reward for a job well done on a successful project. It is often the non-financial rewards that can have the biggest impact on staff morale and job satisfaction.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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