Are you ignoring your biggest selling point?

Are you ignoring your biggest selling point?


Many businesses often neglect the strongest and most critical feature of their website: the About Us page.

Also referred to as History, What We Do and Who We Are, this part of a website is often the biggest selling point for a business, as it’s among the first three pages online viewers will visit to learn more about your firm and the services you offer.

The main purpose of the About Us section of a website is to give potential clients a glimpse into the unique identity of a business.

It should be informative and possibly contain social proof, like testimonials or personal information, that clients can relate to. But try to refrain from being too cute. This section is about the company and services, not about how you enjoy spending time outside of work.

Remember, if viewers aren’t impressed with what they see, it’s a guarantee they will leave your site without reading any of your content, making a purchase, or signing up to your e-newsletter.

So take some time to review your About Us section, to make sure your website is reaching your maximum reach and potential.

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If you believe the matters discussed above are relevant to your business, please contact Darren Smith of our office to discuss further.


Darren is a Chartered Accountant with extensive experience, including working in the big 4 and medium sized firms before becoming a partner of a city based firm in 2000.

He has gained much experience and has extensive knowledge in providing business and taxation advice, superannuation planning, negotiation of sales and acquisitions of businesses and property development. His client base covers a wide range of industry groups.

Darren works with business owners to grow their businesses and create personal wealth within and outside of their business.


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